DOWNTOWN TAMPA WAYFINDING PROGRAM
Downtown Tampa is currently experiencing a resurgence
of development interest including creating a continuous
pedestrian walkway along its waterfront (Tampa Riverwalk),
building residential towers, adding new museums, attracting
larger conventions and hosting more activities to attract people
downtown on nights and weekends.
Tampa Downtown Partnership has been joined by local, county and state agencies to develop a wayfinding and identity systemto connect the clusters in the downtown urban core. The project’s
Steering Committee, selected MERJE to design a wayfinding program that projects a consistent image, eases vehicular congestion, promotes walking and mass transit and be sustainable
as well as expandable. Wayfinding issues include the creation of districts, clear direction to parking and large event wayfinding.
The design team created 3 options each focusing on different
potential themes for the system. LIGHT, the word TAMPA and
WATER made up the three design directions. Gateways are
approached as public art and directional signage placement
alternates between freestanding and traffic signal mounted.
Unique Parking symbols guide visitors to the nearest parking
facility and pedestrian signage will help to establish walking
corridors.
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